{"id":381,"date":"2023-05-09T15:36:30","date_gmt":"2023-05-09T15:36:30","guid":{"rendered":"http:\/\/tightrope-walk.com\/?p=381"},"modified":"2023-09-07T16:14:30","modified_gmt":"2023-09-07T16:14:30","slug":"cold-brew-is-red-hot-lets-make-sure-it-stays-that-way","status":"publish","type":"post","link":"http:\/\/tightrope-walk.com\/index.php\/2023\/05\/09\/cold-brew-is-red-hot-lets-make-sure-it-stays-that-way\/","title":{"rendered":"Cold brew is red hot \u2014 let\u2019s make sure it stays that way"},"content":{"rendered":"
The National Coffee Association is here to help your coffee business navigate cold brew\u2019s evolving regulatory landscape.<\/strong><\/p>\n Cold brew may not be new, but it\u2019s never been hotter. Demand for the format is off the charts, with 17% of coffee drinkers having had a cup of cold brew in the past week, according to the National Coffee Association\u2019s Spring 2023 National Coffee Data Trends report<\/a>. Keep in mind, this survey was conducted in January 2023 \u2013 the dead of winter \u2013 and nearly one-fifth of coffee drinkers were still choosing cold brew each week!<\/p>\n The coffee industry is certainly stepping up to meet this soaring demand. In fact, Technavio reports<\/a> that the market for cold brew is estimated to grow at a CAGR of 7.73% between 2022 and 2027, an increase of $439.93 million.<\/p>\n What hasn\u2019t kept pace with this rapid growth, however, are clear rules, regulations, data, and guidelines governing cold brew\u2019s safety. Like all coffee, cold brew is safe. But whether you manufacture airtight ready-to-drink cold brew products or serve it from a dispenser in a retail establishment, the patchwork of state and local laws that apply can leave even the most knowledgeable food service professional scratching their heads.<\/p>\n Given the National Coffee Association\u2019s scope covering the entire U.S. coffee market and our vast in-house scientific and policy expertise<\/a>, we are well-positioned to help fill in these knowledge gaps. To that end, we have been spending the past several years building a library of resources<\/a> to help keep your bases covered and the cold brew flowing safely into customers\u2019 cups. \u00a0The last thing you or your company needs is a damaging recall or costly lawsuit, so the NCA is here to make sure you\u2019re prepared when the health inspector comes a-knocking.<\/p>\n Last year, we added several tools to our Cold Brew Safety Toolkit<\/a>: a Cold Brew Safety Guide for Retailers<\/a><\/em>, designed to help retail coffee shops maintain a food-safe environment; a model retail Hazard Analysis and Critical Control Points (HACCP) Plan<\/a>, to ensure you\u2019re taking the necessary steps to protect your product and customers; a compliance checklist<\/a>, to stay on top of what a health inspector might be checking for; plus, several videos and a webcast covering these tools<\/a> and how to use them. These new resources complement our existing Cold Brew Safety Toolkit for Industry<\/a><\/em>, geared towards manufacturers of airtight RTD cold brew products, originally released in 2018. We also have a comprehensive FAQ<\/a> to answer, well, the most frequently asked questions about cold brew safety.<\/p>\n